Identify where AI can eliminate manual work, reduce promo waste and improve offer accuracy across weekly ads, digital coupons and targeting. Spend less resources on production and more on measurement and continual optimization with a clear line to EBITDA lifts in a margin-compressed environment.

Eliminate redundant tools, complex workflows as well as targeting and personalization processes that do not yield ROI. This service simplifies data flows, consolidates tools and re-orients the operating model around high value creation.

Loyalty programs are often rich in data but weak in profit contribution. This process revisits the loyalty funding model, offer strategy, supplier participation, personalization rules and member value proposition with a view to improve incremental spend and margin mix while reducing non-margin accretive spend