Agentic commerce will rewrite your Retail Media economics. Anticipate the impact and protect profitability through smarter pricing, tighter cost control and premium personalized ad delivery
Revenue Disruption Planning
We assess how declining on-site traffic from AI agents will affect your Retail Media revenue over time. Using scenario modeling, we quantify the size and timing of income shortfalls and develop a margin recovery plan that optimizes pricing, rate cards, packaging, minimum spends and operational cost structures. This includes pressure-testing CPM floors, proactive renegotiation of service models, reallocating delivery labor and redesigning commercial terms to protect EBITDA under multiple traffic decline scenarios.
Precision Media Targeting
Transition from broad-reach media to a targeted, high-conversion advertising model that commands premium pricing. This service includes designing the personalization architecture, defining targetable audience products, modeling expected lift in CTR and ROAS and building the commercial framework that allows retailers to charge higher rates for ads proven to convert more efficiently..
