Your Retail Media Network is missing most of your traffic
Monetize the surfaces that are readily available in the store, Audio, POS, Receipts, Smartphones, and integrate them into a Retail Media Network with closed-loop measurement brands trust
“If more than 80% of traffic is in stores, why are none of the Retail Media $ there?”
More than 80% of most Brick & Mortar sales and traffic is still in in stores. This audience is bigger than the digital one, by a wide margin, yet nearly every retail media dollar, every ad-serving investment, every sales conversation with brands, is focused on digital.
The store already has the surfaces, and they can be deployed quickly and cost effectively . The speakers over the sales floor are already wired. The receipt printer already touches every transaction in the building. The phone in a shopper's pocket already has a mobile wallet built into it. None of it needs new hardware, a store-ops fight, or a multi-year capital plan.
Floorplay
We build a wholistic in-store media monetization strategy and business case, not an aspirational market-sizing deck. An aggressive but attainable multi-year roadmap for what in-store retail media is actually worth to your business, priced against the surfaces you can realistically activate and the monetization model each one supports. If the case doesn't clear the hurdle, you'll know quickly, and you won't have spent the capital finding out. Once the investment case is approved we develop the designs and plans for bringing it to life on the surfaces in your stores.
01 Implementation Roadmap
Bespoke, sequenced around the in-store surfaces with the highest demand and profit potential, not the ones that happen to be easiest to pitch. In-store audio platforms already reach more than 100 million shoppers a month at the point of purchase, on speakers stores already own. Receipt programs touch 100% of shoppers at the till, loyalty and non-loyalty alike. Mobile Wallet passes carry a purchase-driven audience already sitting in most shoppers' pockets
02 Go-to-Market Planning
Integrated, disparate, In-sourced or outsourced, whichever operating model gets the network to market fastest at the lowest cost and the least risk. Because the highest-priority surfaces are already owned, audio can go live on speakers already installed, a mobile wallet program can launch in days.
03 Experienced Leadership
Hands-on project management of the technology rollout and required internal process change, plus just enough closed-loop measurement oversight, to catch underperforming surfaces early and adjust before they become a business case burden. This is what keeps the project, and business case viable.
What you walk away with
-
Revenue Business Case
Realistic, hurdle-tested multi-year roadmap for what in-store retail media is actually worth and its most logical sequence for testing and implementation -
Implementation Roadmap
Attainable implementation plans rooted in experience including end-to-end technical designs that are aligned with revenue expectations -
Operating Model
Designs and plans for standing up the network, built for the fastest path to market at the lowest cost and risk using existing capabilities where sensible
“Retail media advice isn't hard to find but a business case that was realized is. Vendors sell you their surfaces, Systems integrators want to build you something new, Strategy Consultants model what the market could be, not what it is.”
We've designed and built the infrastructure the network has to run on, sold in-store media from the platform side, and turned on inventory a that retailers already own. We start from the revenue case, and only when it is realistic help drive the implementation.
