Innovate Marketing and Twenty44 Partner to Deliver AI Readiness Audits for Retail Organizations

Toronto, ON – February 2, 2026 – Innovate Marketing today announced a strategic partnership with Twenty44 to deliver AI Workforce and Organizational Readiness Assessments tailored to the retail sector.

The partnership will provide retail organizations with a clear, evidence-based understanding of how AI is actually being used across marketing, merchandising, operations, and support teams, helping leaders move from experimentation to practical, scalable adoption.

Through Innovate Marketing, Twenty44 will offer its proven AI Workforce and Organizational Readiness Assessments, powered by its AI-enabled audit platform.  The assessment measures real AI capability and prompting proficiency, employee sentiment, adoption barriers, and areas of operational, brand, and compliance risk.  The assessment report provides a scorecard rating and actionable recommendations.

“Retail leaders are under pressure to use AI to drive growth, efficiency, and personalization, but many lack visibility into how AI is really being used inside their organizations,” said Uwe Stueckmann, Partner at Innovate Marketing. “Twenty44’s assessment brings clarity and confidence at a time when retail organizations need both.”

“In retail, AI decisions directly impact customers, brand trust, and frontline teams,” said Steve Mast, Co-Founder at Twenty44. “This partnership helps retail leaders replace assumptions with evidence and build AI strategies that are practical, responsible, and measurable.”

By combining Innovate Marketing’s retail strategy expertise with Twenty44’s AI readiness diagnostics, the partnership aims to help retailers operationalize AI in ways that improve performance while managing risk and change across the workforce.