Less AI Hype. More Retail Results.
We’ve led enterprise retail from the inside and know that tech is meaningless without a direct line to the P&L. We deliver practical, AI-forward loyalty, commerce and marketing strategies and solutions that protect your margin and scale your bottom line.
Uwe Stueckmann
A veteran Canadian retail marketer who led major marketing, loyalty and brand initiatives at Shoppers Drug Mart, Loblaw and Parkland Corporation. At Loblaw, he oversaw iconic campaigns and the growth of PC Optimum, Canada's largest loyalty program.
Stephen Rothwell
Founder of Eagle Eye Solutions Group PLC, a publicly listed UK-based SaaS company. He launched the business in 2003 and led the creation of the Eagle Eye AIR platform, which powers marketing programs for major retailers around the world
Ory Adler
An international Loyalty and Marketing Technology leader most recently recognized for launching Staples' U.S. Easy Rewards program. Before Staples, he has led Data & AI-enabled marketing projects at Loblaw Companies, Sainsbury’s and various other large Retailers
Quality Solutions for High Value Opportunities
News & Insights
The questions we get asked before every engagement
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Most teams can't with confidence. The standard members‑versus‑non‑members comparison is biased by self‑selection. A defensible answer requires matched cohorts, a defined look‑back window, and triangulation against macro signals and customer voice. When all three correlate, you have a number Finance can stand behind.Item description
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Member counts, redemption rates, and member‑versus‑non‑member lift are meaningful, but none of them answer the key question Finance is actually asking: what would sales look like without this program? Without that answer, every budget review turns into a negotiation. The program ends up needing to justify its existence year after year.
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Four patterns repeat: stakeholders brought in too late, reasonable requirements that inadvertently conflict, technology and data decisions that lock in unintended constraints, and risk blindness from teams deep in execution. None of them are edge cases, they're what happens in many real-life implementations.
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A typical audit reviews against a checklist. The gaps that derail loyalty programs sit at the intersections: between Finance and Marketing, between business case and technology, between stakeholders who never spoke to each other. That's where the late‑stage cost lives, and where checklists don't look.
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Almost always, yes. Stacks assembled over a decade tend to carry under‑utilized tools, duplicated capabilities, and opaque integration costs. Before any modernization investment is justified, the value already paid for needs to be found and captured. A meaningful share of engagements end right here, with savings recovered and no re‑platform required.
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By assembling something they rarely see in one place: an all‑in total cost of ownership picture across licenses, integrations, and shadow tooling, mapped against the strategic outcomes the stack is being asked to deliver. Architecturally defensible to the CIO, financially defensible to the CFO, strategically defensible to the CMO. One document. Three audiences