Trusted Retail Experience
AI-Enabled Marketing Innovation
Prepare for the Agentic Commerce future and unlock higher
Marketing, Loyalty, and Personalization ROI
Decades of Retail Marketing Experience
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A veteran Canadian retail marketer who led major marketing, loyalty and brand initiatives at Shoppers Drug Mart, Loblaw and Parkland Corporation. At Loblaw, he oversaw iconic campaigns and the growth of PC Optimum, Canada's largest loyalty program.
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Founder of Eagle Eye Solutions Group PLC, a publicly listed UK-based SaaS company. He launched the business in 2003 and led the creation of the Eagle Eye AIR platform, which powers marketing programs for major retailers around the world
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An international Loyalty and Marketing Technology leader most recently recognized for launching Staples' U.S. Easy Rewards program. Before Staples, he has led Data & AI-enabled marketing projects at Loblaw Companies, Sainsbury’s and various other large Retailers
News & Insights
Areas of Specialization
Turn Business Challenges into Differentiating Opportunities
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Through our AI Readiness Assessment, we highlight specific tasks and workflows that can be automated, improving the quality of marketing results and cutting manual effort and labor costs. At the same time, we flag risks like data gaps to prevent costly missteps. The result is a roadmap you can put in front of your Board with confidence.
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Our Marketing Yield Optimization Program identifies inefficient marketing processes and supplier contracts that can be re-engineered or renegotiated. This reduces costs quickly while protecting customer-facing activities, ensuring that savings don’t come at the expense of sales.
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The Retail Loyalty Program Hype Cycle is Innovate Marketing’s proprietary perspective on the typical life-cycle of Retail Loyalty Programs. Identifying your program’s position is helpful informing Roadmap planning as well as future investment decisions
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Our Marketing Investment Mix Model maps every dollar of people, process and technology spend against sales and profit contribution. This shows where to shift investment to maximize ROI and where to cut costs without sacrificing performance. You gain a clear framework to improve both profit margin and sales yield (think of this like an Internal MMM )
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With our Loyalty ROI Acceleration Exercise, we diagnose underperforming elements, eliminate waste, and identify tactics that boost sales and profit per member. The approach combines AI-driven insights with our retail loyalty experience, ensuring your program will contribute positively to the bottom line.
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Our Loyalty Safe Start Blueprint validates your business case by linking program design directly to financial and customer outcomes. AI stress-tests assumptions against real behavior patterns, so you only invest if the program is positioned to deliver measurable sales growth.
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Delayed projects and launch means millions in sunk costs and missed opportunities. Our Loyalty Delivery Assurance service reviews governance, team roles, and technology to flag risks early. Fixes are prioritized so your investment translates into profitable customer outcomes, not expensive delays.
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Our Customer Journey Personalization Audit uncovers the gaps in customer touch-points that impact conversion. Using AI-driven behavior analysis and practical retail expertise, we pinpoint fixes that increase customer engagement and directly grow sales.
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Our Personalization Rationalization Service identifies duplicate processes, inefficient data flows, and overlapping technology spend. By simplifying systems, we cut personalization costs while keeping sales-driving initiatives intact.
